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Joshua Griffin
Aug 3, 20243 min read
The road to revenue: Understanding your customer journey
A Chinese proverb reminds us that even a thousand mile journey begins with a single step. So too does a thousand dollar purchase...
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Michael Penn
Jun 18, 20243 min read
Punching Up: A Negotiation Strategy for Small Businesses
Everything in life is a negotiation, and in the competitive world of business, negotiation is a vital skill that can make or break a...
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Joshua Griffin
Jun 8, 20242 min read
Why it pays to be different
Strive to be different. While product differentiation gets most of the attention, it is not the only differentiation that matters...
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Joshua Griffin
Jun 8, 20243 min read
Small retailers can thrive in a changing landscape if they are ready to adapt
Many retailers have been swallowed up by these seismic changes, but opportunities are ripe for ones who are savvy and disciplined...
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